The Gen-Y City project will include activities dedicated to diagnosis and support for young, creative businesses as the means of reviving city centres
in the framework of the “Gen-Y City” project. Partners, in the 1st phase of the project, will be: Granada (Spain), Wolverhampton (United Kingdom), Klaipėda (Lithuania), Dyneburg (Latvia) and Genoa (Italy).
Poznań is a city where a very important group of innovative entrepreneurs operates. They cooperate with top entrepreneurs in Europe and worldwide, owing to their skills and creativity. Development of these firms is an important preoccupation of the Development Strategy for the City of Poznań, being currently updated. It embraces previous initiatives such as start-up, hackathon or actions implemented by the business incubator of Concordia Design Poznań. Responding to the preferences of the so called Y generation, who is the main target of the project, as well as their willingness to live and work in city centre, the project will have a direct impact on the improvement of the quality of life in city centre(s).
The task of the Project is to create, with participation of all partners, a three-layers network which will be able to function independently also over the end
of the Project. The layers of the network in question will include:
- an intersectoral network in each city which will connect young entrepreneurs, public sector and civic society (including non governmental organizations), involved in the creation and implementation process of the efficient policy of support to new business models in innovative and creative sectors and will offer them premises and create conditions favourable to their development,
- an interdepartmental network in city halls gathering internal clients/stakeholders, whose contribution is crucial to make the work on various aspects of the new support policy coherent and integrated,
- a network of cities (URBACT Action Planning Network) enabling the exchange of knowledge and best practices on the new support policy, also offering solutions to stimulate international cooperation of new businesses.
Those networks should bring a new, independent auxiliary system which can introduce an integrated plan of action including the policy of supporting young enterprises from innovative and creative sectors and which will be developed throughout the project.
Jamie Sims from Great Britain has become the Gen-Y City project expert. He is a qualified manager specializing in business strategies, services developement and project management in the private and public sector. Moreover, he is experienced in design, development, financing and introducing new products and services to the political environment.
IMPROVING EMPLOYABILITY AND LABOUR INSERTION OF YOUNG PEOPLE AS A STRATEGY FOR TALENT RETENTION AND SUSTAINABLE DEVELOPMENT OF THE CITY